7 Top-Rated Makeup Products That Amazon Shoppers Swear By

Amazon is a powerhouse of oh-so-amazing beauty essentials backed by honest reviews and ratings. And mind you, Amazon shoppers do not hold back. We do love a Queen that knows how to keep it 100% real. Get your dollar’s worth, bestie. We see you, we appreciate you, we love you.

Unfortunately, with a great range of products comes a great research process. With a treasure trove of items to choose from, we seldom find ourselves making the right choices. Or we end up purchasing everything on the list and making our makeup stash more "magnificent" than ever. There’s no in-between.

To save you the time, money, and trouble of sifting through the comprehensive listing of Amazon favorites, we did the heavy lifting and tried and tested multiple products that flew off the shelves. And here are our top picks.

Essence Lash Princess False Lash Effect Mascara

The Essence Lash Princess mascara is an Amazon best-seller. And for all the right reasons! Don’t like wearing falsies? That’s alright, bestie! This holy grail mascara will give you a top-tier volume, definition, AND a bold look—one that would put the effect of falsies to shame.

That’s not where the appeal ends either! Its conic fiber brush is designed to plump up lashes and give them more definition without clumps. And it does that with a flake-free and smudge-proof formula. It’s also a product of cruelty-free formulation. Can it get any better than this?

Essence, just take all my money. I won’t bat my eyelashes and tell.

NYX Professional Makeup Epic Ink Liner

The NYX liquid eyeliner makes drawing sharp, defined lines on your eyes easy peasy lemon squeezy. This affordable dupe is super smooth to use, has a long wear time, and a has slender tip pointed enough to create razor-sharp wings. You can also press the tip down to create dramatic looks with thick lines.

Experience unbelievably defined finish and ultra-intense pigment with this sweat and tear-proof masterpiece and give free rein to the artist in you. Creating vogue-worthy eyeliner styles never felt so good. 

Maybelline Fit Me Matte+Poreless Foundation

Carrying a whopping 40 shades from Porcelain to Espresso (shade-inclusivity, anyone?), the affordable Maybelline Fit Me Matte+Poreless Foundation has a whopping 91K+ ratings and a near-perfect 5-star rating on Amazon. The pore-minimizing foundation is made with micro-powders to blur pores (no surprises there!) and hear me out, shine control.

Did we mention its to-die-for formula is non-comedogenic? Users can enjoy a flawless medium to buildable lightweight coverage base without worrying about breakouts. Safe to say, this matte foundation is an absolute dream for oily and combination skin types. With benefits as good as this, it's safe to see why this product has been a complete hit right from the get-go.

e.l.f 16 HR Camo Concealer

When e.l.f says the dark circles have to go—they have to go. Sorry, we don’t make the rules, e.l.f’s oh-so-amazing formula does. This drugstore dupe of the cult-favorite Tarte Shape Tape concealer offers full coverage and a long-wearing finish. The avocado oil and kaolin clay used in its formulation not only moisturize and protect the skin but also offer oil-controlling benefits. Excess oil and shine? There’s the door.

If you thought that was enough ammunition to “add item to your cart,” here’s another plus point. It gives a flawlessly matte finish that resists creasing and fading all day long. You can now achieve that no-makeup makeup look without visible crease lines and fine lines. Talk about packing insane power in small packaging!

And it comes in multiple shades. If we have to pick a concealer product from among the masses of concealers available on the market, you can be assured e.l.f would be it for us. If that isn’t a win, we don’t know what is.

Revlon Oil-Absorbing Volcanic Face Roller

This product is an absolute beast. It made its mark on the TikTok audience who were so wowed by its magical oil absorption properties that they made it their life mission to introduce this product to as many beauty queens as they could.

As to how it works its charm, this viral product uses volcanic minerals to soak up excess oils and shine from targeted areas, giving you a matte finish without any oily residue or a cakey look and feel.

Yes, we’re aware. It sounds like a gimmick. But give it a try—with the great touch-up benefits it offers, you’ll be glad you made the leap.

And if that wasn’t enough to jump the gun, err, add to cart, the face roller promotes zero waste. Just wash the ball and pop it back into its socket and you’re done! A great way to get rid of the excess oil and shine while being considerate of the environment, wouldn't you agree?

Coty Airspun Loose Face Powder

A couple of reels and stories singing praises about this drugstore setting powder was all it took for beauty enthusiasts to sweep them off the shelves. Honestly, with a loose face powder so good, we’re not even mad about waiting for it to get restocked. It's so worth it.

The crease-free, budge-free formula literally melts into your skin and hides fine lines and wrinkles, giving you that invisible cloud-like finish you probably love and crave. The formula is lightweight enough to be worn all day and is multifunctional. You can use it to “bake” highlights and contour or set your makeup.

The face powder comes in eight different shades. If there’s one thing you can be sure of, it’s that you’ll always find a shade that goes well with your skin tone. Unless, of course, it's out of stock.

Glamnetic The WFH Kit

Applying lashes is, admittedly, a hassle. You could be doing everything by the book, but when you’re racing against time to make it to the meeting, oh boy, that’s a disaster in the making. Luckily for us, clumsy girls, Glamnetic had our back with the magnetic lashes—a revolution in and of itself.

The kit comes complete with two different lash styles and a mini Soo Future! Magnetic Felt Tip Liner. Their application is hassle-free. They stay on longer than their counterparts, making morning rituals an absolute breeze for everyone from beginners to professionals.

Glamnetic also has a range of absolutely gorgeous singles and lash kits up on their website. With a range as impressive as this, we’re all for ditching the nasty, tacky eyelash glue and pair of tweezers in favor of this absolute bombshell. The question is—are you?


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